Breaking Down the Tactics: Three Ways Technology has Affected Campaigns

We now live in a world where people can connect with one another in an instant and search for any information, using a device that fit in their pockets. Technology has drastically changed presidential campaigns, especially in the last few years. Since the first televised presidential debate between JFK and Nixon, technology and politics have been entwined. Today, politicians use the same social media platforms and types of technology as their constituents and connections are made like never before. Technology has also made campaigns of any type much more publicized and interactive when promoted online.

Easier communication about politics

With the advancement of technology, it’s now easier for voters and politicians to communicate with one another, as well as voters from completely different parts of the country who have different life experiences and views. Politicians remain active in current events through utilizing Twitter and their Facebook pages, disseminating campaign messages and videos that people can view in order to learn about the candidate’s stances on various issues.

Social media and technology particularly becomes prominent during presidential campaigns. With candidates frequently sending out messages about any major issues or events that may affect voter perceptions.

For example, President Trump used his Twitter account to clearly state his viewpoints about political issues and changes that he would like to make in the coming months, which also provided to work throughout his campaign.

Data can be analyzed

Technology has made it much easier for presidential candidates to identify patterns in voting data. Analytics allow candidates to examine data and determine what’s best to do for their campaign and what has been positively influencing voters.

For example, many presidential candidates look at what demographics and areas they need to focus on while creating a campaign and what sections of the country have the most undecided voters in order to predict which demographics they will focus on the most.

Everything is recorded

For the last few decades, film and audio allowed candidates to record their speeches and debates, so they can later process these recordings and find areas for improvement. Presidential candidates study their opponents speaking style and work on ways to successfully challenge them during debates.
With recordings so readily available, it also allows voters to stay up to date with debates or speeches that they otherwise couldn’t watch live. Voters can instantly share recordings and review speeches to understand what the candidate’s goals and ideas are.

In essence, social media and the advancements of technology can be used throughout any type of campaign to promote success, not just political. By using a few of these examples listed above, you can implement a winning social media strategy within your campaign to see the best results.