Category Archives: Political Campaigner

Breaking Down the Tactics: Three Ways Technology has Affected Campaigns

We now live in a world where people can connect with one another in an instant and search for any information, using a device that fit in their pockets. Technology has drastically changed presidential campaigns, especially in the last few years. Since the first televised presidential debate between JFK and Nixon, technology and politics have been entwined. Today, politicians use the same social media platforms and types of technology as their constituents and connections are made like never before. Technology has also made campaigns of any type much more publicized and interactive when promoted online.

Easier communication about politics

With the advancement of technology, it’s now easier for voters and politicians to communicate with one another, as well as voters from completely different parts of the country who have different life experiences and views. Politicians remain active in current events through utilizing Twitter and their Facebook pages, disseminating campaign messages and videos that people can view in order to learn about the candidate’s stances on various issues.

Social media and technology particularly becomes prominent during presidential campaigns. With candidates frequently sending out messages about any major issues or events that may affect voter perceptions.

For example, President Trump used his Twitter account to clearly state his viewpoints about political issues and changes that he would like to make in the coming months, which also provided to work throughout his campaign.

Data can be analyzed

Technology has made it much easier for presidential candidates to identify patterns in voting data. Analytics allow candidates to examine data and determine what’s best to do for their campaign and what has been positively influencing voters.

For example, many presidential candidates look at what demographics and areas they need to focus on while creating a campaign and what sections of the country have the most undecided voters in order to predict which demographics they will focus on the most.

Everything is recorded

For the last few decades, film and audio allowed candidates to record their speeches and debates, so they can later process these recordings and find areas for improvement. Presidential candidates study their opponents speaking style and work on ways to successfully challenge them during debates.
With recordings so readily available, it also allows voters to stay up to date with debates or speeches that they otherwise couldn’t watch live. Voters can instantly share recordings and review speeches to understand what the candidate’s goals and ideas are.

In essence, social media and the advancements of technology can be used throughout any type of campaign to promote success, not just political. By using a few of these examples listed above, you can implement a winning social media strategy within your campaign to see the best results.

Getting the Right Tools for Your Political Campaign

In the modern political age, technology is the backbone of any campaign. Well designed tools allow your campaign team to share information easily and efficiently and make well-informed decisions as you approach Election Day. Putting the right tools in place can make building your campaign effort that much easier as the weeks progress.

Opt for mass communications

Mass communication can be incredibly beneficial when running a campaign. It’s one of the oldest tricks for political campaigns and it guarantees that people know your name. Send flyers to the people you want to court for votes and take advantage of targeted advertising of commercials throughout your district to ensure candidate visibility. During this process, you want to make yourself incredibly visible so people recognize your name when they go to the polls.

Utilize social media

Since the 2008 election, social media has been a main component of political campaigns. Many voters have some kind of social media account, particularly millennials, so you’ll want to figure out your target audience and what platform they use. Create media and content, such as digital ads and videos that appeal to your voters and don’t forget to frequently update your social media. President Trump utilized Twitter during his campaign, so the masses understood what he thought about various issues and events. Senator Cruz also used social media to his advantage, carefully targeting younger voters through his accounts.

Work on door-to-door

While this tactic isn’t as popular as it once was, you cannot replace face-to-face interaction and personal contact. Take time to get out into your district and meet your potential supporters. Do this regularly and create a relationship with them. Voters will be more likely to support you if they feel they know you personally and you’ve made an effort to show you care about them.

Hold campaign events

Host regular campaign events that allow supporters and undecided voters to hear you speak in person or ask questions. You can also use these events as fundraising opportunities, so you avoid having an under-funded campaign.

Stand out from your opponents

A huge part of a political campaign is convincing voters that you’re different from your opponent. There are a couple of ways you can go about this strategy, by either focusing on the good you’re doing or on the negative aspects of your opponent. President Trump made sure he used this strategy while running against Hillary Clinton. He consistently compared himself to her and asked voters who they felt was more trustworthy or would do a better job on particular issues.

Is the Timing Right? Knowing When to Start a Political Campaign

Depending what office you’re running for and where you live, people start campaigning at various different times. The more popular you are, the more likely you’ll be voted for, so you’ll need to get your name out there. When you run for office, it’s likely you’ll be running against big names in the community who have lots of connections, especially if you’re young. Instead of feeling discouraged, here are some tactics you can use that will help you win the election!

Start a year in advance

The sooner you begin a political campaign, the better chance you have of winning your race. Start far enough ahead that you can get your name out there and use many different strategies for your campaign. Even though you have months ahead of you, avoid taking time off! As a first-time candidate, starting to campaign a year before your competition is the best way to blow them out of the water and overcome the odds, even if you’re running against well-known incumbents. Every moment is a chance for you to get the votes you need in order to increase your chances of success.

Have your campaign planned out

Starting a year ahead of time doesn’t mean planning your campaign then. Have everything planned out far in advance so you can easily implement your strategies. Here are various articles that have advice about running a political campaign. Give yourself plenty of time to sit down and do research on how to run an effective campaign and gather a team of trusted and committed people behind you for your campaign, then get started.

A few strategies to include are:

  • Forming relationships with potential supporters before you ask them for help
  • Creating an online presence (social media) to ensure viewership/candidate awareness
  • Establish a campaign bank account for marketing efforts, fundraising, advertisements, etc.

Start with door-to-door

Now, once you have a plan and a team for your campaign, you can finally start campaigning. One of the best tactics you can use, especially in a local election, is going door-to-door and talking with the people in the community. Make sure you have literature you can give them that gives information about your campaign. By starting a year ahead of time and not taking time off, you’ll likely stop at the same houses multiple times. The more you talk to people, the better they’ll remember you and when it comes to election day, you’ll be the name they connect with on the ballot.

Work on fundraising

Depending on the scale of your campaign, you might need to fundraise money. Don’t be shy about asking people for it. They can easily say no; that’s their right. Make plenty of phone calls to people you know and local businesses, and then start calling local numbers. Have a set speech to make that is short and conveys your goals. You can even hold a few fundraising events throughout the community.