Tag Archives: campaign manager

Who Now? The Importance of Name Recognition

 

Over the course of a campaign, volunteers and staffers alike spend hundreds of working hours pounding the pavement. They knock on doors, talk over voter outreach tables, and even make cold calls to people who are more likely to hang up than listen beyond that first hopeful greeting. It’s exhausting, stressful, and difficult work – and for many volunteers, utterly worth the trouble.

 

Most campaign workers don’t take up their roles for the pay and an extra line on their resumes; they sign on because they truly believe in a candidate’s values and leadership potential. With such a focus on reaching potential voters, the last thing that an exhausted, optimistic campaign worker wants to hear after floating their candidate’s name to a voter is: Who? Never heard of them.

 

Name recognition matters, and any candidate worth their campaign pin knows that they can’t afford to dismiss it. It sounds intuitive: voters trust those they find familiar. According to a 2011 study conducted by researchers at Princeton University, voters who enter the voting booth without a significant understanding of how candidates’ positions align with their own are more likely to opt for the most familiar name. Think about that for a moment – in a community of less- or moderately-involved voters, a greater awareness of a name could actually define the outcome of an election.   

 

That said, this finding hinges on the assumption that voters won’t do their research before heading to the ballot box. Let’s consider the issue optimistically, and ask – does the value of name recognition still hold true if voters are engaged?

 

The short answer is yes – but not in the same way. The ideal voter does their homework, and moves towards the candidate whose positions align well with their own; but at the end of the day, they choose a person, not a laundry list of political issues. Generally, people tend to vote for people they feel they know – and for some, “knowing” a candidate can be as simple as exchanging a smile or handshake after a speech. Name recognition goes beyond simply recognizing the name, and becomes a recognition of the person and personality behind the name. It’s difficult to put faith in a distant persona; voters gravitate to those they feel they have connected with. Thus, name recognition opens the door to voter trust.

 

With this in mind, it’s easy to see that the work those tireless campaign staffers do is vital to creating a healthy campaign. At its core, political elections are human efforts – it isn’t enough to just push an agenda or position. Campaigns also need to focus on helping voters connect to the person behind the name; to trust that the candidate they vote for will represent them well.

Office Talk: 8 Key Roles in a Campaign Office

A campaign is often defined by a single person – but it takes the help of considerably more to run well. Depending on the size of the effort, campaign staff sizes can vary from a few dozen to a few thousand paid and volunteer workers. Successful political campaigns rely on the dedication and effort provided by their workers. However, even the most eager staff needs leadership to function effectively; rampant disorganization can tank a campaign effort just as quickly as a painful media misstep. The following are a few of the most vital managing positions necessary to build a strong, effective campaign office.

 

Campaign Manager

The best campaign manager acts as the glue that holds the various pieces of the campaign together. Anyone who takes on the job must be able to juggle responsibilities under pressure; tasked as they are with managing day-to-day operations, hiring, communicating with the candidate, and implementing fundraising efforts, a campaign manager can’t afford to be disorganized. Excellent interpersonal skills and charisma are a must.

 

Communications Director

A person in this position must feel comfortable around the press. A campaign’s communications director is responsible for building a positive relationship with the media, drafting campaign communications and literature, and establishing press opportunities for the candidate. Ideally, a director will already have a significant number of media connections that they can use to further the campaign’s reach.

 

Fundraising Director

A campaign needs money to make progress – and the Fundraising Director is responsible for making sure that it never grinds to a halt. A staffer in this role must prepare and oversee all fundraising events, and make sure that the candidate is meeting their fundraising goals.

 

Field Director

A person in this position is responsible for organizing direct voter contact and outreach efforts. They must develop an effective strategy for identifying and convincing undecided voters to cast ballots for their candidate. A person selected for this role must be high-energy, and able to effectively organize volunteers, staff, and tremendous amounts of data on a daily basis.

 

Legal Advisor

A campaign’s legal advisor makes certain that the campaign is safely within legal bounds at all times.

 

Political Director

The ideal political director seeks to communicate positively with a diverse array of constituencies, as well as to forge relationships with the organizations which represent them. Additionally, they must work in tandem with the field director to build and implement outreach plans with the goal of expanding a candidate’s support base.

 

Scheduler

A candidate’s schedule is demanding, and can be chaotic if improperly handled. The campaign’s scheduler is tasked with ensuring the candidate is briefed and ready for events, and is further responsible for accepting, declining, and seeking out potential appearance opportunities.

 

Office Manager

There’s no avoiding it – campaigns can be hectic. The Office Manager is responsible for making sure that the office itself is well-run even as the campaign erupts into freneticism. The staffer appointed to this position makes sure that the office is well-staffed, supplied, and organized on a day-to-day basis.
These are only a few of the many positions required for a smoothly-run campaign; but without even one of these leaders, even the most well-meant efforts would undoubtedly fall into disorganized chaos. Maintaining excellent leadership, dedication, and organization is key to successful political efforts.