Tag Archives: Communication

Breaking Down the Tactics: Three Ways Technology has Affected Campaigns

We now live in a world where people can connect with one another in an instant and search for any information, using a device that fit in their pockets. Technology has drastically changed presidential campaigns, especially in the last few years. Since the first televised presidential debate between JFK and Nixon, technology and politics have been entwined. Today, politicians use the same social media platforms and types of technology as their constituents and connections are made like never before. Technology has also made campaigns of any type much more publicized and interactive when promoted online.

Easier communication about politics

With the advancement of technology, it’s now easier for voters and politicians to communicate with one another, as well as voters from completely different parts of the country who have different life experiences and views. Politicians remain active in current events through utilizing Twitter and their Facebook pages, disseminating campaign messages and videos that people can view in order to learn about the candidate’s stances on various issues.

Social media and technology particularly becomes prominent during presidential campaigns. With candidates frequently sending out messages about any major issues or events that may affect voter perceptions.

For example, President Trump used his Twitter account to clearly state his viewpoints about political issues and changes that he would like to make in the coming months, which also provided to work throughout his campaign.

Data can be analyzed

Technology has made it much easier for presidential candidates to identify patterns in voting data. Analytics allow candidates to examine data and determine what’s best to do for their campaign and what has been positively influencing voters.

For example, many presidential candidates look at what demographics and areas they need to focus on while creating a campaign and what sections of the country have the most undecided voters in order to predict which demographics they will focus on the most.

Everything is recorded

For the last few decades, film and audio allowed candidates to record their speeches and debates, so they can later process these recordings and find areas for improvement. Presidential candidates study their opponents speaking style and work on ways to successfully challenge them during debates.
With recordings so readily available, it also allows voters to stay up to date with debates or speeches that they otherwise couldn’t watch live. Voters can instantly share recordings and review speeches to understand what the candidate’s goals and ideas are.

In essence, social media and the advancements of technology can be used throughout any type of campaign to promote success, not just political. By using a few of these examples listed above, you can implement a winning social media strategy within your campaign to see the best results.

5 Ways to Relieve Stress During Busy Work Times

Stress is one of the primary sources of major health problems in our lives: it can cause heart disease, anxiety, sleep deprivation, autoimmune disorders, weight problems, unhappiness, and even deep depression. And unless we’re proactively combating stress, we may fall prey to it.  

As a consultant, my life moves at warp speed with travel, problem-solving, decision-making, and exceeding client needs. And in the process, it’s sometimes hard to take a breath. So while we may not have time for for an hour long yoga sessions or a weekend meditation retreat, we do have time for a few basics.

By following these five stress-relievers, you’ll be sure to feel a lot less pressure during busy work times.

Taking things one day at a time

If you have a bad habit of overextending yourself when deadlines need to be met, then you may want to slow things down and take some time out for yourself. You’ll feel better and less stressed if you do one thing at a time.

No matter if it is at work, or in your private life, stepping away from the stresses of life and getting back to the basics will surely make the days at work less stressful. For those who cannot get away from work during the busy moments, try doing some “mini-me” activities at your desk or during your lunch break.

If you work in a close walking distance to a local cafe, try taking some time out to walk around the block and get something to drink outside of the office then in the break room. Stepping away and rejuvenating yourself goes a long way when things get hectic.

Creating a morning routine

Following a morning routine can help you get your day off to a productive start, thus resulting in a boost of energy and positivity. By creating a morning routine focused around a daily schedule like working out or meditating, you’ll automatically begin your workday on a positive note.  

Take a deep breath

If you’re feeling overwhelmed or are coming out of a tense meeting and need to clear your head, a few minutes of deep breathing will restore balance to your body. Simply inhale for five seconds, hold and exhale in equal counts through the nose. It’s like getting the calm and focus of a 30-minute yoga class in three minutes or less at your desk.

Communicate with your boss

Even if you choose to embrace the extra work and additional responsibilities as a challenge and way to grow your skill set, it’s important to communicate with your boss about expectations such as deadlines and the duration of the project so that you will not have any added pressures.

Exercise (a little more)

If you’re not one to hit the gym, then this step may not be appealing to you. However, exercising has major health benefits which results in a boost of energy, higher self-esteem, and overall productivity.

Regular trips to the gym are great, but don’t worry if you can’t find a large chunk of time to exercise every day. To reap the benefits of exercise, just get more activity in throughout your day such as taking the stairs instead of the elevator or revving up those household chores. Consistency is key.


Which stress relief technique do you use? Comment below to share your stress-free routines with others!