Tag Archives: Dan Centinello

Campaign Game Changers: Four Winning Components of a Successful Campaign Plan

If you want to succeed in your political campaign, you need to have a solid plan that will help you win. Candidates who head into campaigning without a concrete strategy and hope to figure things out as they go along do not have a good understanding of how to run a successful campaign. There are various strategies people use while campaigning, but some are more successful than others. Here’s an overview of four strategies that can really help out your campaign plan.

Define your goals

Before you begin writing out your campaign plan, it’s vital that you and your team have a concrete idea of your ultimate goals for your campaign. Obviously you want to win your election, but what do you think needs to be improved in your district? What would you want to change? Where do you stand on hot-button issues? By creating a clear outline of what you want to accomplish and making sure your entire team is on the same page, you’re pushing yourself even closer to success.

Map out your campaign

Once you define your goals, you can map out your campaign plan. Identify major milestones that you’ll need to hit and when you expect to accomplish those. Knowing when you should achieve each step allows you to work toward your goals and break them down in a manageable way that doesn’t seem overwhelming.

Identify your vital supporters

If you learn who your strongest supporters are, you’ll be able to focus on them and find the ones who can influence other voters the most. Spend time growing your voter base and learn how you can use your strong supporters to appeal to other voters. Learn what kind of person you’re aiming to gain support from and use your best supporters to further your campaign.

How to finance

An incredibly important aspect of your campaign is financing it. You can have the best campaign plan in the world, but without enough funds, it’ll be difficult to achieve your goals and succeed in your campaign. Find donors and host fundraising events to raise funds for your campaign, so you can run a successful campaign and not worry about how much it’ll cost.

Breaking Down the Tactics: Three Ways Technology has Affected Campaigns

We now live in a world where people can connect with one another in an instant and search for any information, using a device that fit in their pockets. Technology has drastically changed presidential campaigns, especially in the last few years. Since the first televised presidential debate between JFK and Nixon, technology and politics have been entwined. Today, politicians use the same social media platforms and types of technology as their constituents and connections are made like never before. Technology has also made campaigns of any type much more publicized and interactive when promoted online.

Easier communication about politics

With the advancement of technology, it’s now easier for voters and politicians to communicate with one another, as well as voters from completely different parts of the country who have different life experiences and views. Politicians remain active in current events through utilizing Twitter and their Facebook pages, disseminating campaign messages and videos that people can view in order to learn about the candidate’s stances on various issues.

Social media and technology particularly becomes prominent during presidential campaigns. With candidates frequently sending out messages about any major issues or events that may affect voter perceptions.

For example, President Trump used his Twitter account to clearly state his viewpoints about political issues and changes that he would like to make in the coming months, which also provided to work throughout his campaign.

Data can be analyzed

Technology has made it much easier for presidential candidates to identify patterns in voting data. Analytics allow candidates to examine data and determine what’s best to do for their campaign and what has been positively influencing voters.

For example, many presidential candidates look at what demographics and areas they need to focus on while creating a campaign and what sections of the country have the most undecided voters in order to predict which demographics they will focus on the most.

Everything is recorded

For the last few decades, film and audio allowed candidates to record their speeches and debates, so they can later process these recordings and find areas for improvement. Presidential candidates study their opponents speaking style and work on ways to successfully challenge them during debates.
With recordings so readily available, it also allows voters to stay up to date with debates or speeches that they otherwise couldn’t watch live. Voters can instantly share recordings and review speeches to understand what the candidate’s goals and ideas are.

In essence, social media and the advancements of technology can be used throughout any type of campaign to promote success, not just political. By using a few of these examples listed above, you can implement a winning social media strategy within your campaign to see the best results.

Getting the Right Tools for Your Political Campaign

In the modern political age, technology is the backbone of any campaign. Well designed tools allow your campaign team to share information easily and efficiently and make well-informed decisions as you approach Election Day. Putting the right tools in place can make building your campaign effort that much easier as the weeks progress.

Opt for mass communications

Mass communication can be incredibly beneficial when running a campaign. It’s one of the oldest tricks for political campaigns and it guarantees that people know your name. Send flyers to the people you want to court for votes and take advantage of targeted advertising of commercials throughout your district to ensure candidate visibility. During this process, you want to make yourself incredibly visible so people recognize your name when they go to the polls.

Utilize social media

Since the 2008 election, social media has been a main component of political campaigns. Many voters have some kind of social media account, particularly millennials, so you’ll want to figure out your target audience and what platform they use. Create media and content, such as digital ads and videos that appeal to your voters and don’t forget to frequently update your social media. President Trump utilized Twitter during his campaign, so the masses understood what he thought about various issues and events. Senator Cruz also used social media to his advantage, carefully targeting younger voters through his accounts.

Work on door-to-door

While this tactic isn’t as popular as it once was, you cannot replace face-to-face interaction and personal contact. Take time to get out into your district and meet your potential supporters. Do this regularly and create a relationship with them. Voters will be more likely to support you if they feel they know you personally and you’ve made an effort to show you care about them.

Hold campaign events

Host regular campaign events that allow supporters and undecided voters to hear you speak in person or ask questions. You can also use these events as fundraising opportunities, so you avoid having an under-funded campaign.

Stand out from your opponents

A huge part of a political campaign is convincing voters that you’re different from your opponent. There are a couple of ways you can go about this strategy, by either focusing on the good you’re doing or on the negative aspects of your opponent. President Trump made sure he used this strategy while running against Hillary Clinton. He consistently compared himself to her and asked voters who they felt was more trustworthy or would do a better job on particular issues.

Is the Timing Right? Knowing When to Start a Political Campaign

Depending what office you’re running for and where you live, people start campaigning at various different times. The more popular you are, the more likely you’ll be voted for, so you’ll need to get your name out there. When you run for office, it’s likely you’ll be running against big names in the community who have lots of connections, especially if you’re young. Instead of feeling discouraged, here are some tactics you can use that will help you win the election!

Start a year in advance

The sooner you begin a political campaign, the better chance you have of winning your race. Start far enough ahead that you can get your name out there and use many different strategies for your campaign. Even though you have months ahead of you, avoid taking time off! As a first-time candidate, starting to campaign a year before your competition is the best way to blow them out of the water and overcome the odds, even if you’re running against well-known incumbents. Every moment is a chance for you to get the votes you need in order to increase your chances of success.

Have your campaign planned out

Starting a year ahead of time doesn’t mean planning your campaign then. Have everything planned out far in advance so you can easily implement your strategies. Here are various articles that have advice about running a political campaign. Give yourself plenty of time to sit down and do research on how to run an effective campaign and gather a team of trusted and committed people behind you for your campaign, then get started.

A few strategies to include are:

  • Forming relationships with potential supporters before you ask them for help
  • Creating an online presence (social media) to ensure viewership/candidate awareness
  • Establish a campaign bank account for marketing efforts, fundraising, advertisements, etc.

Start with door-to-door

Now, once you have a plan and a team for your campaign, you can finally start campaigning. One of the best tactics you can use, especially in a local election, is going door-to-door and talking with the people in the community. Make sure you have literature you can give them that gives information about your campaign. By starting a year ahead of time and not taking time off, you’ll likely stop at the same houses multiple times. The more you talk to people, the better they’ll remember you and when it comes to election day, you’ll be the name they connect with on the ballot.

Work on fundraising

Depending on the scale of your campaign, you might need to fundraise money. Don’t be shy about asking people for it. They can easily say no; that’s their right. Make plenty of phone calls to people you know and local businesses, and then start calling local numbers. Have a set speech to make that is short and conveys your goals. You can even hold a few fundraising events throughout the community.

Dan Centinello’s Political Quick Guide: Three Eco-Friendly Conservatives

In the last 20 years, more people have heightened their environmental awareness. According to a 2014 Huffington Post article, Americans increasingly understand the planet’s limited resources and ecosystems. Here are two Conservative thinkers who are at the forefront of the growing movement around environmental issues. These individuals are stepping up to promote eco-friendly solutions and working to change the way we see our role in the world.

Bob Inglis

Bob Inglis, a former congressman from South Carolina, is the executive director of RepublicEn, the conservative organization dedicated to fighting climate change.  Inglis has been called “America’s best hope for near-term climate action” and his leadership has been paving the way for a bold response to the matter.

Last May, Inglis told Salon:

“Too often the environmental left presents only the danger and not the opportunity of climate change. Of course, it’s a danger—the science is very clear. But it’s also an incredible free-enterprise opportunity, because why do we have to be dependent on these stinky fuels? Why can’t we have cleaner air? Why can’t we have distributed energy systems that light up the world with more energy, more mobility, and more freedom? Why can’t we?”

With Inglis’s pragmatic approach, the climate discussion encourages relevant action, as opposed to implied judgment for consumers’ so-called lack of initiative.

Lindsey Graham

Senator Lindsey Graham (R-S.C.) valiantly defended his position on the environment during his short 2015 campaign for the Republican nomination for president. Although Graham didn’t win the nomination, he successfully became a voice for the growing conservative awareness about the impact of climate change. Scientific American reports that “the number of conservative voters who believe in climate change has almost doubled in the past two years.”

In an interview with Fox News Sunday, Senator Graham (R-SC) called “climate change ‘real’ but rejected cap and trade as the policy mechanism to address the issue. ‘I would like to clean up the air and water, become more energy independent, create jobs,’ Graham said. ‘I’d like a lower carbon economy over time.’”

Of course, Senator Graham and Bob Inglis are just two of the bright minds of the Party who are lending their insight and expertise to the cause of environmentalism. Despite what some of us might read in the news or see in headlines, many conservatives are taking vital roles on this critical subject.

Dan Centinello‘s experience includes two presidential campaigns, two gubernatorial campaigns, a senatorial campaign, and numerous roles with national and state political parties. With such an extensive resume, Dan Centinello stands out as an accomplished political industry veteran with more than ten years of experience across dozens of states and multiple countries.  Follow Dan on Twitter and Instagram.

Dan Centinello’s Look at Past Politics in the 1940s

When most people think of the 1940s, World War II is probably the first thing that comes to mind, and rightly so. As the most widespread and deadliest war in history, it lasted from 1939-1945 and encroached upon virtually all aspects of American life, even pop culture. America was still recovering from the Great Depression when suddenly the country had to shift all of its resources into the war effort, which ultimately ended the Depression once and for all.

As you can expect, politics of the decade were largely influenced by the War. Here, I take a look at some of the important events that occurred in American politics between 1940 and 1949.

President Franklin Delano Roosevelt Elected for Third Term

On November 5, 1940, President Franklin D. Roosevelt became the first man to hold office for three terms, after his efforts to rescue America from Depression with his New Deal policies the previous decade. He had a 449 to 82 Electoral College Victory over Republican candidate Wendell Wilkie. Roosevelt went on to be elected for four terms, but it was after his death that Congress passed an amendment that no president should serve more than two terms.

Atlantic Charter is Issued

On August 14, 1941, President Franklin D. Roosevelt and British Prime Minister Winston Churchill signed a joint agreement between the U.S. and British War Aims, as allies against Axis forces. The Charter was significant in solidifying the alliance between the U.S. and Britain, setting forth Roosevelt’s vision of a postwar world with freer exchanges of trade between nations, and serving as an inspiration for Third World colonists fighting for independence.

G.I. Bill of Rights Goes Into Effect

On June 22, 1944, the G.I. Bill of Rights went into effect, granting a variety of benefits, such as education and unemployment compensation, to veterans returning from war.

Executive Order 9981

Harry S. Truman, who became president in April 1945 following FDR’s sudden death, passed Executive Order 998, ending segregation in the United States military; of course, America still had a long way to go before the end of segregation entirely.