Tag Archives: Mass Communication

Getting the Right Tools for Your Political Campaign

In the modern political age, technology is the backbone of any campaign. Well designed tools allow your campaign team to share information easily and efficiently and make well-informed decisions as you approach Election Day. Putting the right tools in place can make building your campaign effort that much easier as the weeks progress.

Opt for mass communications

Mass communication can be incredibly beneficial when running a campaign. It’s one of the oldest tricks for political campaigns and it guarantees that people know your name. Send flyers to the people you want to court for votes and take advantage of targeted advertising of commercials throughout your district to ensure candidate visibility. During this process, you want to make yourself incredibly visible so people recognize your name when they go to the polls.

Utilize social media

Since the 2008 election, social media has been a main component of political campaigns. Many voters have some kind of social media account, particularly millennials, so you’ll want to figure out your target audience and what platform they use. Create media and content, such as digital ads and videos that appeal to your voters and don’t forget to frequently update your social media. President Trump utilized Twitter during his campaign, so the masses understood what he thought about various issues and events. Senator Cruz also used social media to his advantage, carefully targeting younger voters through his accounts.

Work on door-to-door

While this tactic isn’t as popular as it once was, you cannot replace face-to-face interaction and personal contact. Take time to get out into your district and meet your potential supporters. Do this regularly and create a relationship with them. Voters will be more likely to support you if they feel they know you personally and you’ve made an effort to show you care about them.

Hold campaign events

Host regular campaign events that allow supporters and undecided voters to hear you speak in person or ask questions. You can also use these events as fundraising opportunities, so you avoid having an under-funded campaign.

Stand out from your opponents

A huge part of a political campaign is convincing voters that you’re different from your opponent. There are a couple of ways you can go about this strategy, by either focusing on the good you’re doing or on the negative aspects of your opponent. President Trump made sure he used this strategy while running against Hillary Clinton. He consistently compared himself to her and asked voters who they felt was more trustworthy or would do a better job on particular issues.